Hey, I am Sirine!
A curious mind with an insatiable passion for human behavior
As a full-time multilingual brand strategist, I worked for international agencies such as Leo Burnett and Mediacom helping multi-million dollars clients e.g. P&G, Mars and Pfizer with their creative, media and shopper strategies. Then, I embarked in my own entrepreneurial journey as a brand strategy consultant while launching Faintly Odd: An expression platform aiming to spark intercultural dialogue throughout art & stories.
Having traveled to over 30 countries and speaking 4 languages, the motivation has always been understanding and uncovering those common threads between seemingly disconnected dots. Whether that is between a brand and a consumer or two people from different cultures, the goal has always been to open a channel of effective dialogue.
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Philosophy
Doing work that matters is my driving force for every new project. If you are trying to improve the world in a big, small or tiny way, I am here to serve with strategies and trainings fueled by….
SOCIAL IMPACT
AUTHENTICITY
CURIOSITY
STORYTELLING
SERVICES
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Strategy Consulting
Your one-stop consulting boutique for brand strategy, creative strategy, media strategy, shopper strategy, marketing plan, qualitative research, pitch preparation and more.
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Corporate Training
My contribution for a world free of endless boring trainings and full of effective creative education in branding and strategy.
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Personal Branding
The same principles of brand strategy are applied only this time, YOU are the brand. We will work together to get you where you want to be, either personally or professionally with the right customized strategy.
How I can make your life easier?
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Expertise
Over 7 years of practice working for the largest global agencies and clients.
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Storytelling
Creativity and storytelling are infused in every project because the world needs a bit more magic.
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Data
While storytelling captivates us, strong research and proven marketing principles are the backbone of every strategy. Yes, these two can have a happy marriage!
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Multilinguism
All services can be provided in English or French with genuine cultural sensitivity.
Let’s chat!
You think we might be a good match? Amazing! Drop me a note and let’s see how I can help.